Missional planning begins with articulating (or reclaiming!) your organization's guiding principles, purpose, vision, and "missional directions" (i.e., the areas you're going to focus your resources for a period of time). Without this kind of intentional planning, most organizations wander around aimlessly, wasting valuable resources and burning out their members. Missional planning is critical to the life, health, and success of organizations of every size and every type.
Missional planning is typically sparked by an event or a series of events, in which people from throughout the organization take the time to come together for the sake of asking purposeful questions like: Who are we? What do we value? What are we doing here? Where IS here?! Where should we focus our resources? The organization's leaders then use the answers to these questions to put together a plan for the year (or longer).
Please note, however, I am not encouraging the development of the traditional "five year plan" many of us are familiar with from years past. You know the kind: It either strangles you or becomes quickly irrelevant and spends five years sitting on a shelf gathering dust in your office. Rather, the missional plan I'm talking about points you in a clear direction while, at the same time, encourages your leaders to engage in an ongoing process of discernment.
In fact, the best missional planning doesn't stop with a single event or even a series of them. In healthy organizations, missional planning is an ongoing process, in which those in leadership learn to ask these kinds of purposeful questions at every key moment, whenever important decisions are being made, all year long. This frees up the organization to respond quickly to its environment, taking advantage of unexpected opportunities and meeting unforeseen challenges.
Michael Lynton, chairman and CEO of Sony Pictures, explains why it's important for organizations in this changing context to have that kind of flexibility: Because the future is "anyone's guess." He describes, for example, the situation the entertainment industry is in today. No one knows what the next new technology will bring. And so, he says, leaders in this industry need to be trying all kinds of things. They've tried putting movies on cell phones, teaming up with web-based companies like AOL and Netflix, etc. There pretty much isn't anything they'll try and, he says:
At the end of the day, you see what works, and whatever works you drill down and you do more of it. That's not to say it's a complete shotgun. I mean, there's a lot of things we say "no" to; but by the same token it's not a rifle shot either because you don't actually know what's going to work. The trick is to make sure that, when you see something that isn't working, you stop it; and when you see something that is working, you accelerate that. (Entertainment Industry's Future Is Anyone's Guess, Morning Edition, National Public Radio, February 15, 2008)
I got a good laugh out of this interview when I heard it. About a decade ago, when I was the pastor of a congregation in "redevelopment" (meaning that, when I got there it was on the verge of closing and my job was to help restart it), one disgruntled member accused me of "just throwing stuff at the wall to see what sticks."
"Yes!" I told him. "That's exactly what we're doing!"
He wanted to see one of those one hundred page, nicely bound, "five year plans." He wanted us to set goals and objectives and STICK to those, by golly, no matter WHAT might try to knock us off course. I had a hunch then that this was a bad idea. Today, I'm sure of it.
Good missional planning doesn't box you in with a bunch of goals and objectives that may or may not make sense five years - or even five months - from now. Rather, it embraces the inevitability of change. Good missional planning gives your organization a clear sense of direction and a sort of road map to follow, as your leaders navigate their way through an uncertain future, trying new things, responding to new challenges, stopping what doesn't seem to be working and accelerating what does. It expects your leaders to ask purposeful questions on an ongoing basis.
In this day and age, few things they do will be more important than that.